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光头裁判的管理经   

2008-06-23 17:22:43|  分类: 管理万象 |  标签: |举报 |字号 订阅

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作者:英国《金融时报》罗格?布里茨(Roger Blitz)

 

即便是一些最成功的职业足球运动员,在退役后也很难留在公众的视线之中。然而,皮耶鲁济?科里纳(Pierluigi Collina)在退役两年之后,仍然吸引着众人的目光,并将自己的智慧传授给热切的聆听者。

这不仅是因为他收藏的世界杯(World Cup)、欧洲杯(European Cup)和欧洲联盟杯(Uefa Cup)奖牌,以及数不胜数的全球出镜率。这个意大利人高高的个子、光头和凸出的双眼,让人一下子就能认出他来。

人们或许不能马上将姓名与面孔联系起来,但一旦他们意识到这就是被誉为现代足球史上最杰出裁判的那个人,便会恍然大悟。任何在过去15年间关注足球的人,都听说过科里纳。

他更愿意在球场上执法2008年欧洲杯,而不是待在看台上。但全球足球运动管理机构国际足联(FIFA)坚持强制裁判员年满45岁退役,不管他们的的头脑、身体和精神状况(或声誉)多么良好。

不过,如果说国际足联不要他,许多公司却想要。科里纳颇受首席执行官们的欢迎,他们想让科里纳分享执哨的经验,希望将他在压力极大的情况下控制敌对双方交手的情况与他们自己的战斗进行比较。

“我的工作中有些东西与商界非常类似,”他表示。“商人需要在压力下迅速作出决定。这些重要决定可能产生重大后果。所有这些特点(在足球场上)都存在。”

这个意大利人表示,当你知道有数百万人在看着的时候,做决定——“会产生压力”。

几年前,他写了本书,描述了一些压力巨大的场面。在1997年国际米兰(Inter Milan)对阵尤文图斯(Juventus)的一场意甲比赛中,边裁示意进攻队员没有越位,因此他判定国际米兰一粒进球有效。但就在国际米兰欢声庆祝、尤文图斯准备卷土重来之时,科里纳无意中听到边裁与尤文图斯队员理论,发现边裁犯了错。科里纳推翻了之前的判决——这是一名裁判所能做出的最大胆的决定。

而在一场激烈的意乙比赛中,当两队的守门员遭到对方球迷的投掷物袭击时,科里纳变通规则,让两队交换场地,从而确保了守门员的安全和比赛的继续进行。

科里纳表示,关键在于营造关系——在球场上是与球员,在企业里是与员工。“有时,你的决定得到认可,不仅仅是因为它是正确的,还因为你们之间的关系是积极的。”

裁判工作还具有一种领导力的特质,这并非总能得到理解。“我总是说,裁判的最终目标是即使犯错误也会被接受。因为这意味着球员们信任你。如果有人信任你,就意味着即使你错了,他们也会接受。你获得认可并非因为你的角色,而是因为你的所作所为。”

“对于经理人而言也是一样。你不会因为是CEO而得到认可。你之所以得到认可,是因为你向所有人表明,你管理公司的方式是正确的。”

那些希望领悟如何应对压力的商界领袖们,最好在2008年欧洲杯期间关注裁判的表现,而不是球赛本身。如果我们相信科里纳的规则手册,那些在比赛前没有流露出些许紧张情绪的人,或许根本就不该出现场上。

“在一场重大比赛前我总是需要有一点紧张,”科里纳表示。“你感觉到自己更有权力、更加强大。但这也有限度。如果你过度紧张,会影响你的发挥。”

成为裁判前,科里纳在金融界工作。退役后,他有时又重返金融界,担任顾问。但大多数时间,他是万事达卡(Mastercard)的形象大使,万事达卡是欧洲联赛冠军杯(Uefa Champions League)和欧洲锦标赛(European Championship)的赞助商。或者,他会走入公司,向人们展示为何足球与商业相似。“发生在球场上的事情,也会发生在办公桌前。”

其他方面,作为意大利裁判协会(Italian Referees' Association)秘书长,他忙于指定意甲和意乙比赛的裁判。在这两个联赛发生操纵比赛丑闻的两年之后,科里纳只是表示,“我们存在问题。与平常一样,在发生某些事情时,你不得不做出必要的改变,并向前看。这就是意大利足球所做的。”

他表示,裁判员们从未向他汇报过任何贿赂意图。

他更乐于谈论的话题是尊重,虽然在他认为最值得尊重的人的名单上,官员并没有排在前列。“足球运动首先需要尊重比赛,还要尊重对手、尊重观众和尊重裁判,”他表示。“这是个非常关键的词汇。”

在商业中也是一样。“尊重很重要。如果不尊重消费者或竞争对手,你就不会成功。遵守规则就意味着尊重。”

译者/管婧

 

Veteran of pitch battles has advice for business players

By Roger Blitz

Monday, June 23, 2008

 

Even some of the most successful professionals in football find it hard to stay in the public eye after they retire. But two years after Pierluigi Collina quit the game he continues to turn heads and dispense his wisdom to groups of avid listeners.

It is not just because of his stash of World Cup, European Cup and Uefa Cup medals, plus numerous international appearances. The Italian's tall physique, bald head and bulging eyes make him instantly recognisable.

People may not instantly put a name to the face, but once they realise this is the man who was credited with being the most outstanding referee in the modern game, the penny drops. Anybody who has followed football in the past 15 years will know about Pierluigi Collina.

He would much rather be on the pitch officiating at Euro 2008 than in the stands, but Fifa, football's world governing body, insists on a mandatory retirement age of 45 irrespective of soundness of mind, body and spirit, or reputation.

However, if Fifa will not have him, many companies will. Mr Collina is in demand from chief executives wanting him to share his refereeing experiences, hoping to draw parallels between his battles to control warring parties in the most pressurised environments and their own.

"There are things that could be very similar between my activity and the business world," he says. "A businessman takes decisions very quickly, under pressure. Important decisions that could have big consequences. All these characteristics are there."

Taking a decision when you know millions of people are watching - "it creates stress", the Italian suggests.

He wrote a book a few years ago describing some of these high-pressure situations. In a 1997 Italian Serie A match between Inter Milan and Juventus, he awarded a goal to Inter after his linesman indicated an attacking player was onside. But as Inter celebrated and Juventus prepared to restart, the referee discovered his assistant had made a mistake when he overheard him explain his reasoning to a Juventus player. Mr Collina reversed his decision - as brave a decision as a referee could take.

And in a tempestuous Serie B match, when the respective goalkeepers were being assailed by missiles from opposing fans, Mr Collina bent the rules by getting the teams to change ends, thereby ensuring both the safety of the goalkeepers and the continuation of the match.

It is all about building relationships, says Mr Collina - with players on the pitch or with employees in the company. "Sometimes, the decision you take is accepted not only because it is correct but because the relationship is positive."

There is, too, a quality of leadership to refereeing that is not always understood. "I always say that the final goal for the referee is to be accepted even when he is wrong. Because it means that the players trust in you. If someone trusts in you, it means they accept you even if you are wrong. You are accepted not because of the role but because of what you do.

"And this is the same for a manager. You cannot be accepted because you are a CEO. You are accepted because you have shown everybody that your way to run a company is correct," he says.

Business leaders wanting an insight into coping under pressure could do worse than to follow the referees rather than the ball at Euro 2008. If the Collina rulebook is to be believed, those who do not betray some nerves prior to the game probably should not be there.

"I always needed to be a little bit nervous just before a big game," he says. "You feel yourself more powerful, more strong. But there is a limit. If you take it too far, nerves reduce your performance."

Mr Collina spends some of his time back in the world he inhabited before refereeing, working as a financial adviser. But mostly it is spent acting as an ambassador for Mastercard, which sponsors the Uefa Champions League and European Championships, or going into companies to show them why football and business are similar. "If it happens on the pitch, it also happens round the table," he says.

Otherwise, he has his hands full as chairman of the Italian Referees' Association, appointing referees to Serie A and Serie B. Two years on from the matchfixing scandal in those divisions, Mr Collina says only that "we had problems, and as usual when something happens you have to change what has to be changed and look to the future, and this is what Italian football did".

Referees have never reported to him any offers of inducements, he says.

The subject he is happier to discuss is respect, although in the pecking order of those most deserving of respect, the officials are not at the top of his list. "Football needs respect to the game first, to the opponents, to the spectators, and to the referees," he says. "It's a very key word."

It is the same in business. "Respect is important. You cannot be successful without respect for the customer, or the competitors. Respecting the rules means respect."

 

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